1000-2000 nywatchlab | Rolex Datejust 31MM Lady Midsize White Gold White Roman Dial & Diamond Bezel President Bracelet 278289RBR - NEW

Rolex Datejust is one of the most premium categories of Rolex watches. The original Datejust debuted in 1945 in celebration of Rolex’s 40th anniversary, andafter 50 years later, Rolex reiterated this classic model and launched a new variation: the Datejust II. With its characteristic date display, this model has been catching the attention of generations of watch enthusiasts. The Datejust II is a sportier, streamlined, and modernized version of the classic Datejust.
This elegant model is steeped in legend, which has enchanted both ladies and gentlemen over the past few decades.This timepiece also boasts of a lot of functional upgrades, like enhanced water resistance thanks to Rolex’s signature Twinlock Winding Crown and an all-new, in-house, self-winding mechanical movement that’s COSC certified. The Datejust was the first-ever watch with a self-winding waterproof chronometer and the date display in a window at 3 o’clock on the dial,which is why it is known as the Datejust.